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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategy of E-commerce
 Charvát, Jan ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This bachelor thesis deals with issues of electronic commerce with a primary focus on customers. On the pieces of knowledge of the theoretical part is proposed electronic commerce strategy, which will improve better services for customers, increased competitiveness, but also improve the promotion and brand building. The bachelor thesis includes proposal of a strategy that will be beneficial not only for e-commerce, but for customers.
Detailed record
Strategy of E-commerce
 Charvát, Jan ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This bachelor thesis deals with issues of electronic commerce with a primary focus on customers. On the pieces of knowledge of the theoretical part is proposed electronic commerce strategy, which will improve better services for customers, increased competitiveness, but also improve the promotion and brand building. The bachelor thesis includes proposal of a strategy that will be beneficial not only for e-commerce, but for customers.
Detailed record

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